The more I walked and looked, the more I could see that most people in Stockholm were wearing (and the stores were selling) clothing that looks very similar to what everyone else is wearing around the world: a little bit of everything.
Swedes are just often a bit more polished, even in transport.
I also toured the clothing boutiques in Gamla Stan, the very center of where Stockholm was founded. This is where one can find more locally created products, like beautiful sweaters.
As well as Scandinavian Explorer's stuffable vests, jackets, and coats.
Fortunately, there are also shops in Gamla Stan that sell clothing, accessories, and household goods made from flax (including organic flax). Vegan and ethical options!
And, for an adorable twist, Ester's boutique has vintage-style clothing that immediately draws one in. Designed in Sweden and handcrafted in the EU, it also has an ethical focus. Ja!
I've found the most peaceful time to shop in Stockholm to be in the morning (no crowds).
Some shops might not open until 10 am (and that's still okay, crowd-wise).
Free bathrooms are often found in coffee shops/cafes, which are plentiful near shopping (and the perfect place to enjoy beverages, food, free wi-fi, and local culture).